With a career spanning multiple industries, Allen Ssempa brings over 14 years of experience in managing and elevating corporate brands across FMCG, banking, and international development organizations. A dynamic communicator and strategist, she has built her reputation on transforming complex business and policy narratives into compelling public conversations.
Allen currently heads the Public Relations, BTL, and Events team at Maad McCann, where she leads brand storytelling, stakeholder engagement, and high-impact campaigns for some of East Africa’s most respected brands. Her work bridges corporate communication, media relations, and experiential marketing, blending creativity with strategic insight.
She has also distinguished herself in the professional community, having served two terms as Secretary General of the Public Relations Association of Uganda (PRAU), where she championed professional development, ethics, and visibility for the communications industry. Beyond the corporate world, Allen’s influence extends into international relations and public diplomacy, where she advocates for the role of communication in driving national development, shaping reputation, and strengthening stakeholder trust.
Driven by purpose and precision, Allen Ssempa represents a new generation of PR leaders; thoughtful, strategic, and deeply passionate about brand building.
Journey to the Boardroom develops governance-ready professionals who can shape strategy, accountability, and performance in organizations. The program bridges the knowledge gap between professional expertise and boardroom experience.
Its foundation is inclusivity, talent utilization, succession planning, mentorship, organizational growth, and knowledge transfer that ensures a comprehensive approach to leadership preparation.
By cultivating diverse leadership pipelines, Journey to the Boardroom strengthens governance and ensures that the next generation of boards is competent, inclusive, and impactful.