Through its popular seasoning brand Royco, Unilever Uganda successfully concluded its Share Goodness campaign. This month-long initiative provided nutritious Iftar meals to over 5,000 Muslims in 25 mosques across the country.
On Eid, to mark the end of Ramadan, Royco made a significant donation to the Uganda Muslim Supreme Council.
As part of the donation, essential food items, including sugar, rice, cooking oil, beans, salt, and Royco seasoning were distributed to help families prepare for Eid al-Fitr celebrations.
The handover event, held at the Uganda Muslim Supreme Council headquarters, was attended by religious leaders, community representatives, and Unilever Uganda officials.
Grace Nandawula, the Head of Customer and Strategy Planning at Unilever Uganda, emphasized the brand’s dedication to making a difference saying, “Ramadan is a time of devotion, self-reflection, and sharing, and at Royco, we believe in enriching lives through flavour and nutrition. Our customers are at the heart of everything we do, and this initiative has been our way of spreading joy and fostering togetherness.
Nandawula also noted that by providing Iftar meals and essential food items, they hope to bring families closer and celebrate the generosity that defines the sacred month of Ramadan.
Throughout Ramadan, Royco’s ‘Share Goodness’ campaign went beyond just providing Iftar meals. The brand actively engaged communities through donation drives in 30 supermarkets, encouraging shoppers to contribute to food collection bins or make mobile money donations via QR codes where all proceeds were used to support vulnerable households.
Additionally, mosque-based Iftar experiences featured meals infused with Royco’s signature seasoning, elevating the dining experience for thousands.
Sheikh Mutyaba Abdusalam, the Executive Imam at the Uganda Muslim Supreme Council, praised the initiative, saying it had made a tangible difference in the lives of many.
“We are deeply grateful to Unilever and the Royco brand for their unwavering support during this holy month. This initiative has provided sustenance to many families who otherwise would have struggled. It is heart-warming to see a brand go beyond business to care for the well-being of its consumers genuinely. May this generosity extend beyond Ramadan,” he said.
For many beneficiaries, the initiative was a timely intervention. Rashid Mukasa, a father of five from the old Kampala suburb, expressed his gratitude after receiving the Eid package.
“This donation means a lot to my family. With the high cost of food, it has been difficult to put meals on the table every day. Knowing that someone out there cares enough to share with us gives me hope,” Mukasa said.
Similarly, Aisha Nabukeera, a market vendor in Nakasero and a single mother of 2 described the support as a blessing.
“I usually struggle to provide a special Eid meal for my children, but this year will be different. The rice, beans, and cooking oil will help me prepare a proper feast. May Allah bless those who made this possible,” she said.
