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African Marketing Confederation

THE LEVERS BEHIND MARKETING CHANGE IN AFRICA

by Business Times January 28, 2026

written by Business Times

Marketing in Africa is no longer shaped by incremental adjustment. It is being redesigned around how brands are discovered, trusted, and chosen. By 2026, progress will not hinge on a …

January 28, 2026 0 comments

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THE IMPACT OF BLACK FRIDAY ON AFRICAN MARKETING

by Business Times November 28, 2025

by Business Times November 28, 2025

Black Friday has grown into more than a one‐day sales event in Africa. What began as a retail import from the West now plays a critical role in the continent’s commercial …

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African Marketing Confederation

THE LEVERS BEHIND MARKETING CHANGE IN AFRICA

THE IMPACT OF BLACK FRIDAY ON AFRICAN MARKETING

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