THE LEVERS BEHIND MARKETING CHANGE IN AFRICA
Marketing in Africa is no longer shaped by incremental adjustment. It is being redesigned around how brands are discovered, trusted, and chosen. By 2026, progress will not hinge on a…
Marketing in Africa is no longer shaped by incremental adjustment. It is being redesigned around how brands are discovered, trusted, and chosen. By 2026, progress will not hinge on a…
Black Friday has grown into more than a one‐day sales event in Africa. What began as a retail import from the West now plays a critical role in the continent’s commercial…