Helen McIntee-Carlisle

Marketing in Africa is no longer shaped by incremental adjustment. It is being redesigned around how brands are discovered, trusted, and chosen. By 2026, progress will not hinge on a …

Recent Posts

How Data Centers Are Reshaping Africa’s Power Market

by Business Times

The global digital economy is driving an unprecedented surge in electricity demand from data centers and IT infrastructure. Worldwide, uninterruptible power supply demand for IT equipment alone is forecast to…

Examining Angola’s Pragmatic Path to Energy Security and Low-Carbon Growth

by Business Times

As global energy debates continue to pit hydrocarbons against decarbonization, Angola is charting a pragmatic middle path. The country is accelerating hydrocarbon development to meet domestic and regional petroleum demand…

From Farm-ins to First Oil: How Collaboration is Driving Namibia’s Upstream Development

by Business Times

As Namibia targets first oil production by 2029, collaboration has emerged as one of the defining forces shaping the country’s upstream trajectory. With deepwater exploration characterized by high capital intensity,…

APO Group and PRO ALLY Partner to Showcase Africa’s Energy and Sustainability Expertise

by Business Times

APO Group (www.APO-opa.com), the leading multi-award-winning, pan-African communications consultancy and press release distribution service, has announced a strategic content partnership with Nigeria-based sustainability communications consultancy, PRO ALLY (https://apo-opa.co/45CWNOE). PRO ALLY specialises…

Mukuru Sets Benchmark as Top Employer in Africa’s Fintech Sector

by Business Times

Mukuru (www.Mukuru.com), a leading next-generation financial services platform, has been certified as a Top Employer 2026 in South Africa and Zimbabwe. This achievement places Mukuru among Africa’s most progressive workplaces.…

THE LEVERS BEHIND MARKETING CHANGE IN AFRICA

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