Corporate Social Responsibility (CSR) is increasingly becoming a cornerstone of modern business practice, with companies expected to go beyond profit-making and actively contribute to the well-being of the communities in which they operate. In Uganda, this approach is steadily gaining momentum, as more businesses recognize the value of giving back—especially to vulnerable populations.
This was evident at a recent charity event held in Kampala and surrounding areas, where assorted items including food supplies and basic necessities were distributed to more than 110 mosques and orphanages. The initiative, organized through a partnership of businesses and charitable actors, highlighted the growing role of CSR in addressing social challenges. Speaking during the event, stakeholders emphasized that CSR is not merely a moral obligation, but also a strategic investment that strengthens the relationship between businesses and the communities they serve. By supporting those in need, companies build goodwill and demonstrate a sense of responsibility that resonates with their customers.
Meerasa Saleem, Executive Director of Uganda Social Education and Welfare Association (UGASEWA), underscored the importance of sharing business success with society.
“By giving back to communities, companies demonstrate appreciation to their customers and share part of the profits they earn from the market,” Saleem noted. He added that such initiatives not only improve lives but also enhance a company’s public image, ultimately contributing to increased customer trust and market share. According to Saleem, businesses that consistently engage in CSR are more likely to enjoy long-term sustainability because they cultivate loyalty and a positive reputation.
Founded in 1996 and registered in Uganda in 2003, UGASEWA is a charity organization run by members of the Indian community. The organization provides financial assistance for medical care, education, and self-employment opportunities to underprivileged individuals in both Uganda and India. Its continued involvement in supporting orphanages and disadvantaged families has made it a key player in community upliftment efforts. The charity drive was spearheaded by businessman Mohamad Younus, who brought together various companies committed to social impact. Younus praised organizations that have consistently invested in CSR and called upon others to join the effort.
“Through collaboration with different companies, we have managed to support over 110 mosques and orphanages,” he said. “I appeal to more companies to come on board so that we can extend this support further—not only during Ramadhan but throughout the year.” He stressed that collective action from the private sector can significantly transform communities while reducing pressure on government and humanitarian agencies.
Representing the Ruparelia Group, accountant Amir Ali reiterated the importance of embedding CSR into business strategy.
“As a company, we believe in giving back to the community because it is the foundation of our success,” he said. “We are committed to continuing our CSR activities and encourage others to do the same.”
Ali further noted that sustained CSR engagement fosters trust, strengthens brand loyalty, and ensures long-term business growth. Beneficiaries of the initiative expressed gratitude, noting that the support would ease the burden during the holy month of Ramadhan, a period often associated with increased household needs. Yakubu Kayongo Nserenko, Executive Director of Orphans and Widows of AIDS in Uganda, called for broader corporate involvement, pointing out that many families affected by HIV/AIDS continue to face poverty and displacement.
Similarly, Mariam Nalubega, a beneficiary, highlighted the persistent challenges faced by orphanages and mosques, particularly shortages of food and essential supplies during such critical times. Experts argue that CSR has become a vital tool for addressing pressing societal issues such as poverty, inequality, and limited access to basic services. In Uganda, these initiatives are proving instrumental in complementing government efforts and fostering inclusive development.