Over the years, distribution of premium Fast Moving Consumer Goods has been at the heart of African Queen leading it to the Consumers’ Choice awards of 2022.
For the last 29 years, it has been committed to developing its distribution channels to enable an efficient and effective supply of goods to customers at an affordable price; it works closely with multinational suppliers to ensure that it continues meeting the needs and expectations of its customers and engaging in the innovation of new product lines ranging from Stationery, Personal care, Home care, Foods and Beverages.
African Queen has a clearly defined Route To Market (RTM) strategy to deliver an effective and efficient model that provides a competitive advantage, which is a key facilitator to numeric and weighted distribution – for sustainable growth of the brands it distributes. This hard work has enabled it to emerge as a Platinum Winner in the category of: (Best Distributor of Fast Moving Consumer Goods in Uganda).
In addition, it has a highly qualified and performing human resource under the stewardship of the MD Innocent Tibayeita aimed at ensuring both its suppliers and customers are satisfied at all times.
As one of its members spoke to Business Times Uganda, he said that African Queen started from the humble beginning as a cosmetic shop in Kikubo, African Queen has grown over the last twenty-nine (29) years into the leading distribution company of Fast-Moving Consumer Goods in Uganda.
It currently has nine depots placed across Uganda and it is planning on increasing the number with more stocking points to ensure its products are easily accessed by the customer leading it to the Consumers’ choice awards of 2022.