REPUTATION MANAGEMENT

STRATCOMM AFRICA and NODE GROUP have signed a strategic Memorandum of Understanding (MOU) to enhance communication solutions for organizations across Western and Southern Africa. The overall objective is to provide …

When the Public Relations Association of Uganda (PRAU) was founded in 1976, Uganda was under Idi Amin’s rule. Information was tightly controlled, journalists operated under constant fear, and communication was …

In the evolving landscape of Uganda’s corporate and public sectors, the biggest communications misfire is the failure to embrace communications as a core strategic function. For a long time, the …

As communication landscapes shift under the weight of rapid technological advancement, leaders in Uganda’s public relations sector have issued a clarion call for more intentional, value-driven communication. Speaking as Chief …

PRAU President Irene Nakasiita set the tone from the opening remarks. Welcoming partners, students, and seasoned professionals, she framed the day less as a conference and more as an inheritance, …

For decades, the biggest communications campaigns shaping Africa were often conceived thousands of miles away before being adapted for African audiences. The continent generated the stories. Others often shaped the …

Long before Ian Rumanyika became one of East Africa’s most respected communications strategists, he was learning the principles of business from behind the counter of his mother’s small neighbourhood supermarket. …

Half a century after its founding, the Public Relations Association of Uganda (PRAU) is preparing to mark its 50th anniversary with a landmark Symposium that its President says should serve …

Most organisations invest heavily in visibility. Marketing budgets, communication strategies and digital campaigns are often designed to maximise awareness and engagement. Yet awareness alone rarely influences business outcomes. The real …