It almost always begins the same way. A whisper from a trusted friend, a screenshot of a mobile money payout on a WhatsApp status, or an influencer flaunting a sudden …
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BusinessEventsLatest NewsNewsSpecial Reports
7th Business Trendsetters Forum & Awards Gala Acknowledges Innovators and Trailblazers
Kampala’s business communities don’t usually host conversations that make CEOs squirm. However, on July 29, 2026, that’s exactly what happened at the 7th Business Trendsetters Forum, trends expo and Awards …
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InnovationLatest NewsNewsSpecial ReportsTechnology
Felix Kitaka on Why AI Is an Opportunity, Not a Threat to the PR Industry
The communications industry is at an inflection point, and if the latest PR Fundi Masterclass is anything to go by, the professionals who will thrive in the next decade are …
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Global NewsLatest NewsNewsOpinionsPolicySpecial Reports
Why Culture Is the Missing Link in Internal Communication (Introducing the ACCRA Framework)
Why do numerous organisational initiatives and projects often fail despite having a seemingly well-designed internal communication plan? I believe the key factor is culture, which is often undervalued in both …
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Global NewsLatest NewsNewsSpecial Reports
World PR Day: How PRAU Has Shaped Uganda’s Public Relations Profession for 50 Years
When the Public Relations Association of Uganda (PRAU) was founded in 1976, Uganda was under Idi Amin’s rule. Information was tightly controlled, journalists operated under constant fear, and communication was …
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EventsLatest NewsNewsSpecial ReportsTourism
PRAU Joins UAA to Launch 2026 Silverback Awards Under “The Bold Rise”
The Public Relations Association of Uganda (PRAU) has thrown its weight behind the Uganda Advertising Association (UAA), joining the official launch of the 2026 Silverback Awards, an event that brought …
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In today’s interconnected and rapidly evolving business environment, organisations are expected to do more than deliver on their mandates. They must also build trust, cultivate meaningful partnerships and engage stakeholders …
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EventsLatest NewsNewsSpecial Reports
Minister Lumumba and PRAU President Nakasiita Call for Strategic Reputation Management at 5th National Symposium
As communication landscapes shift under the weight of rapid technological advancement, leaders in Uganda’s public relations sector have issued a clarion call for more intentional, value-driven communication. Speaking as Chief …
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OpinionsPeopleProfilesSpecial ReportsThe CEOs
How Curiosity Became a Career: Ian Rumanyika’s Communications Legacy
Long before Ian Rumanyika became one of East Africa’s most respected communications strategists, he was learning the principles of business from behind the counter of his mother’s small neighbourhood supermarket. …
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BusinessEventsLatest NewsNational NewsNewsSpecial Reports
PRAU Marks Golden Jubilee With Call to Elevate Public Relations in Uganda
Half a century after its founding, the Public Relations Association of Uganda (PRAU) is preparing to mark its 50th anniversary with a landmark Symposium that its President says should serve …
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