When the Public Relations Association of Uganda (PRAU) was founded in 1976, Uganda was under Idi Amin’s rule. Information was tightly controlled, journalists operated under constant fear, and communication was …
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“Crisis Communication Is No Longer 24 Hours It Begins at Minute Zero in the AI Era,” Dr. Celestine Achi
The future of crisis communication may no longer belong to the fastest communicator in the room but to the communicator who best understands how algorithms, artificial intelligence, and digital ecosystems …