The conversation around public relations in Africa has shifted. No longer are we asking for a seat at the table. At the PR Fundi masterclass exploring the road to APRA …
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Felix Kitaka on Why AI Is an Opportunity, Not a Threat to the PR Industry
The communications industry is at an inflection point, and if the latest PR Fundi Masterclass is anything to go by, the professionals who will thrive in the next decade are …
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“Crisis Communication Is No Longer 24 Hours It Begins at Minute Zero in the AI Era,” Dr. Celestine Achi
The future of crisis communication may no longer belong to the fastest communicator in the room but to the communicator who best understands how algorithms, artificial intelligence, and digital ecosystems …
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By Ritah Namara In today’s fast-paced digital landscape, understanding how to navigate digital public relations is of utmost importance as every hashtag and online event can potentially trend or trigger …
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In the realm of public relations, establishing robust and objective relationships with the media stands as a cornerstone for success, regardless of the organisation’s size. This was echoed by industry …