How transformative power of technology supports the growth in digital based services

by Abbas Muhamad
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Technology is about innovation and innovation in business is all about doing things differently in order
to provide better products and solutions for improved service to customers.

Technology is not just essential for day-to-day business processes, but it can also help companies to
achieve growth and success when utilized effectively.

Successful businesses don’t view technology simply as a way to automate processes, but instead use it
to open up new ways of doing business.

As such, Airtel Uganda has launched a campaign dubbed “Uganda Needs More of You”, aimed at
recognizing Ugandans who have utilized the power of technology to positively impact their communities
over the years to be honored for their great work and efforts.

Airtel Uganda Managing Director, Manoj Murali said businesses are now operating in an era where
having a strong digital presence is essential, not only for success, but often simply for survival too.

He explained that the lack of a strong digital presence is thought to be a contributing factor in the failure
of many SMEs, half of which are failing in their first five years of existence.

“The transformative power of technology, supported by a good 4G service provider like Airtel Uganda, is
routinely displayed by the growth in digital based services and the number of people included in the
ecosystem. Many of these are stories of hard work and resilience of millions of Ugandans with whom
Airtel Uganda shares its growth story. Some of the inspiring stories are yet to be discovered, told and
celebrated. I am confident that the #UGNEEDSMOREOFU campaign will help us discover and celebrate more of these Ugandan stories,” he said.

Manoj cited three stories; the story of Mr. Dickson Mushabe, who founded the Dolphin Fund, a unique
crowd funding website through which Ugandans are raising funds to support noble causes within their

He also noted that in the hospitality sector, we witnessed the rise of the famous Ella Clear Foods by
Catherine Nakatudde, who used WhatsApp to ensure that the meals of workers in Kampala City
continued to be delivered to their tables, especially during the Covid-19 pandemic lockdown!

The last story shared was about Dr. Davis Musinguzi who founded Rocket Health in the health sector
which unlocked the power of telemedicine to save lives in many places.

He noted that these stories demonstrate the entrepreneurial spirit of Ugandans that gets sparked by
challenges and opportunities. These stories will inspire more Ugandans to aspire for more.

These stories, among others, represent the power of the many change makers in Uganda who are
leveraging the power of technology to transform their communities.

Airtel Uganda is, therefore, pleased to support this movement of change makers in their causes and
scale up their impact and awareness in Uganda and across borders.

He said that Airtel Uganda remains committed to enabling all Ugandans to connect, innovate and do
business by providing the widest 4G coverage network, without differentiation, across Uganda and at
the most affordable prices and affordable Airtel Money services.

Uganda Needs More of You Stories '' will be broadcast on select media houses. On a monthly basis, the stories submitted will be vetted and the top three will be selected to proceed to the next stage. The final
transformative stories will receive support for their causes.

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