The communications industry is at an inflection point, and if the latest PR Fundi Masterclass is anything to go by, the professionals who will thrive in the next decade are …
-
Latest NewsNewsPeople
Strategic Communication Is No Longer Optional: It Is the Engine of Institutional Success
In the evolving landscape of Uganda’s corporate and public sectors, the biggest communications misfire is the failure to embrace communications as a core strategic function. For a long time, the …
-
EventsLatest NewsNewsSpecial Reports
Minister Lumumba and PRAU President Nakasiita Call for Strategic Reputation Management at 5th National Symposium
As communication landscapes shift under the weight of rapid technological advancement, leaders in Uganda’s public relations sector have issued a clarion call for more intentional, value-driven communication. Speaking as Chief …
-
Most organisations invest heavily in visibility. Marketing budgets, communication strategies and digital campaigns are often designed to maximise awareness and engagement. Yet awareness alone rarely influences business outcomes. The real …
-
Uganda’s First Oil is here. Rigs are in position. Pipelines are taking shape. Contracts worth billions have been signed. Yet the single most powerful force that will determine whether this …
-
NewsPeopleProfilesSpecial ReportsThe CEOs
“Crisis Communication Is No Longer 24 Hours It Begins at Minute Zero in the AI Era,” Dr. Celestine Achi
The future of crisis communication may no longer belong to the fastest communicator in the room but to the communicator who best understands how algorithms, artificial intelligence, and digital ecosystems …