Coca-Cola Beverages Uganda Joins Forces with Joe Walker to promote Road Safety

by Business Times
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Coca-Cola Beverages Uganda (CCBU) has announced its collaboration with the road safety activist Joseph Beyanga alias Joe Walker for a 12-day trek from Kampala to Fort Portal, commencing on February 26.

The partnership, aimed at raising awareness and advocating for responsible behaviour on Ugandan roads, underscores CCBU’s commitment to fostering a safe environment for all. As part of this collaboration, CCBU, a subsidiary of Coca-Cola Beverages Africa, has pledged support by providing water and soft drinks to participants, thereby amplifying the campaign’s reach and ensuring participants remain hydrated throughout the journey.

Pearl Nimusiima, Public Affairs and Communications Manager at CCBU, emphasised the company’s dedication to promoting responsible road use. “At CCBU, we prioritise responsible behaviour and strive to create a safe environment for everyone. Road accidents are a significant concern in Uganda, and initiatives like the Joe Walker road safety campaign play a crucial role in raising awareness and advocating for responsible road use,” Nimusiima stated.

Themed “Get Home Safe,” the Joe Walker road safety campaign seeks to highlight the importance of safe driving practices, pedestrian awareness, and respectful coexistence among various transportation modes. Moreover, the campaign aims to engage and educate communities along the Kampala-Fort Portal route, including schools, taxi drivers, boda-boda riders, and community leaders, on road safety usage.

Expressing gratitude for CCBU’s partnership, Joseph Beyanga, Founder of the Joe Walker road safety campaign, acknowledged the significance of the company’s contribution in fueling the walkers’ journey and reinforcing their shared commitment to creating safer roads for all.

The collaborative effort between CCBU and other stakeholders, including Tooro Kingdom, Jubilee Allianz, National Drug Authority, and Nation Media Group, will see the Joe Walker Walk making stops at various communities along the route, fostering dialogue and awareness on road safety.

In line with The Coca-Cola Company’s Zero is Possible campaign, launched in 2022 to promote road safety, CCBU has implemented initiatives to prioritise safety, including a reward program for drivers and maintaining an accident-free record. Last year, the company was honoured at the Coca-Cola East African Franchise awards for achieving 730 days without fatalities at its Rwenzori and Namanve plants.

Uganda currently faces an alarming average of over 12 road fatalities daily, totaling 4,000 lives lost annually. Through the partnership between CCBU and Joe Walker, efforts are underway to combat this grim reality and promote responsible road behaviour. With a shared vision to reduce road traffic deaths by 50% by 2030, as declared by the UN General Assembly, every step taken and every voice raised brings this goal within close reach.

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